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Discovering Your Author Brand - Feb 2010

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Elements of RWA Online Workshops


Discovering Your Author Brand

by Theresa Meyers

February 8 - 26, 2010

Registration Open until February 4th

Member $12, Non-member $20


Author branding is one of the hottest buzz words it the industry, but what

is it? How does it work? And why is it something that every NYT bestseller

does? Discovering Your Author Brand is an interactive workshop that gives

attendees not only the information about the basics of what author branding

is and why works, but also offers how-to tips to realizing their own author

brand and utilizing it to improve marketability of their books, improve

relationships/contracts with publishers and increase their readership.

During the workshop attendees will discover: The basics of author branding,

what it is, why it works and what advantages it offers. The three phases of

brand building and the roles of author, publisher, publicist and agent. Why

brand building and brand awareness are different and how you can shoot your

career in the foot if you aren't careful. What roles producing books,

advertising, marketing and publicity play in creating an author brand. What

brand equity is and how it works to your advantage. Seven Steps to building

a strong author brand for yourself. How to use your author brand as a map

for your career.


Best known for getting her clients chosen as two out of the total seven

picks for the Kelly Ripa Book Club on LIVE! with Regis and Kelly, Theresa

Meyers spent over ten years working in public relations garnering millions

of dollars in media coverage for her clients on national television and in

daily newspapers, before she launched Blue Moon Communications in 2001. A

former journalist and magazine columnist, she now works with New York Times

bestsellers and many of the largest fiction publishers in New York including

St. Martins Press, Warner Books (now Grand Central), MIRA Books (Harlequin),

NAL, Dorchester and others, focusing on strategic planning for her clients,

media training and author branded media campaigns. But what many people

don't know is that by night she also writes and novels. A member of RWA

since 1993, she was one of 11 people in the nation to final in the American

Title 2 Contest (The American Idol of books). Her most recent book,

Salvation of the Damned was released by Harlequin/Silhouette in March 2009,

with two more paranormal romances to follow soon from Silhouette's Nocturne

line. You can find her online at <http://www.theresameyers.com/>


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