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March 29th - The Art & Business of Author Platform


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Just in case you didn't get this from RWA.

 

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Learn how to build your platform and grow your audience in our latest RWA University class, "The Art & Business of Author Platform" with industry expert Jane Friedman. In this class, Friedman will help you gain a better understanding of your existing and potential readership, find ways to optimize your brand, increase your reach, and identify opportunities for collaboration.

The Art & Business of Author Platform


Published authors always have one thing in common: they seek an audience for their work, and almost always a bigger audience. Having a strong and growing readership helps turn writing into a sustainable, full-time career. But what leads to readership growth? And what can you do, especially without a publisher’s help (or a large bankroll), to encourage that growth?

This session helps you better identify and grow a readership, whether you’re traditionally published or self-published. Sometimes this is called “platform development.” Author platform is one of the most difficult concepts to explain in publishing, partly because everyone defines it a little differently. But by far the easiest explanation of platform is: visibility to your target audience—which translates into an ability to sell more books.


Date: March 29
Time: 12 p.m. CDT
Cost: $5

Register: http://www.rwa.org/rwau

Note: Webinar recording will not be available for purchase after the event.


About Jane Friedman

Jane Friedman has 20 years of experience in the publishing industry, with expertise in business strategy for authors and publishers. She's the co-founder of The Hot Sheet, the essential industry newsletter for authors, and has previously worked for F+W Media and the Virginia Quarterly Review.  

In addition to being a columnist with
Publishers Weekly
and a professor with The Great Courses, Jane maintains an award-winning blog for writers at JaneFriedman.com; her expertise has been featured by NPR, PBS, CBS, The Washington Post, the National Press Club and many other outlets. 

Jane has delivered keynotes and workshops on the digital era of authorship at worldwide industry events, including the Writer's Digest annual conference, San Miguel Writers Conference, The Muse & The Marketplace, Frankfurt Book Fair, BookExpo America, LitFlow Berlin, and Digital Book World. She's also served on panels for the National Endowment for the Arts and the Creative Work Fund, and has held positions as a professor of writing, media, and publishing at the University of Cincinnati and University of Virginia. Her newest book is
The Business of Being a Writer (University of Chicago Press, 2018).

 


Romance Writers of America
www.rwa.org/rwau
832-717-5200, Ext. 126

 


 

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