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(or, Using Technology to Act Like a Bestselling Author, Even If You Aren’t One...Yet)

Presenter: Kerry Blaisdell

Dates: April 6-May 1

Class Length: Four Weeks

Cost: $15 (free for RWA® Online Chapter members)


Registration opens: March 23, 2020


Link to registration: http://rwaonlinechapter.org/



About the class




Google got you down? Email signatures a mystery? Just want to know what's eye-catching vs. distracting on Instagram or Twitter? This course is for you! Award-winning author Kerry Blaisdell will teach you how to use technology effectively, to advance your writing career to the next level. 


From the basics of email and how to create effective social media posts, including the right balance between images and text, to effectively structuring your website, Facebook page, etc., this course is perfect for techno-phobes or fledgling authors, who want to know the best way to promote themselves. 


Even if you plan to hire a web designer or promotion service, your online presence is still all you, and should be consistent and professional across all platforms. Learn what works and what you can ignore, to save time and money, while making your author brand the best it can possibly be, right from the start!




This course will be delivered online, three lessons per week on Mondays, Wednesdays, and Fridays, for a total of four weeks (12 lessons). On Tuesdays, Thursdays, and the weekends, homework will be assigned, to practice the lessons learned on the previous class day. Homework is optional, but I encourage all students to participate, and share your efforts with me, so I can give you feedback. The more you engage, the more I can help you!




Note: The outline below is a general guide to the course. Depending on the interests of each class group, some topics may be condensed, expanded, or removed entirely. However, this is intended to be a beginner course specifically, so if a student feels they already understand the below information, they may want to consider enrolling in my advanced class instead.


Topics covered in this course include:

  • Email Basics and Netiquette (1 lesson)
  • Online Communities (1 lesson)
  • Graphic Design for Beginning Beginners (2 lessons)
  • Web Design for Beginners - Even If You’re Hiring a Designer (2 lessons)
  • Facebook Basics (1 lesson)
  • Twitter Basics (1 lesson)
  • Instagram Basics (1 lesson)
  • Pinterest Basics (1 lesson)
  • Gaining Followers (1 lesson)

Ask Me Anything (1 lesson)


Presenter Bio:


Kerry Blaisdell is the award-winning author of The Dead Series, including DEBRIEFING THE DEAD (Book One)— 2019 HOLT Medallion double winner for Best Paranormal & Best First Book, Romance Writers of America RITA® Award finalist, InD’tale Magazine RONE Award finalist, and Royal Palm Literary Award finalist—and WAKING THE DEAD (Book Two). She also writes Romantic Suspense (PUBLISH OR PERISH, available for preorder now) and Historical Mystery (A LAMENTATION OF SWANS, coming soon). She has a Bachelor of Arts in Comparative Literature (French & Medieval English) from U.C. Berkeley, and a Master of Arts in Teaching English and Advanced Mathematics from the University of Portland.


For over 20 years she worked in Corporate Communications and Marketing Technology, as a graphic designer, web developer, database programmer, and content writer, as well as developing and teaching technology courses for adults. After earning her MAT with Honors, she switched careers to become a full-time educator, and currently teaches high school math to middle school students. She lives in the gorgeous Pacific Northwest with her husband, two (mostly) adult “kids,” assorted cats and dogs, and more hot pepper plants than anyone could reasonably consume.


For more information, or to sign up for her mailing list or follow her on social media, visit her online at http://kerryblaisdell.com.


Deadline to register is April 6, 2020


FMI: http://rwaonlinechapter.org/


Or email Patti Fischer at fisc40pa@aol.com


You do not need to be an RWA® member to take the class.


Note: RWA® Online conducts all workshops via a message board system located on this website.  However, access to the site is restricted by login and password to ensure that the workshop is only available to those that are authorized to attend.



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